Empowering coaches & coaching businesses to succeed.
Operations, Process & Marketing Support that simplifies, optimises and scales coaching businesses
Trusted by coaches around the world
Neuroscience-based Executive & Team Coach, PCC & Facilitator
Business Mentor
CTI trained, ICF PCC accredited
Leadership Development Coach & Founder at Luma, CPCC, ACC
CEO, Author, Speaker, Business Transformation Consultant
Executive Leadership Coach & Facilitator, MA, CPCC, PCC
Business Coach & Mentor, group and individuals
Does this sound familiar?
YOUR CHALLENGE
Coaching businesses come with time consuming admin
Running a successful coaching business isn’t just about coaching. It’s also about mastering the behind-the-scenes operations that make it all possible.
THE RESULTS
Inefficient business processes = bad for business
Cuts into revenue generating coaching time
Causes inefficiencies that impact client experience
Makes it hard to scale the business properly
Makes it difficult to get outsourced help
YOUR NEED
User-friendly, time saving processes & support
That help your business run like clockwork
That free up your time and focus
That reduce repetitive, cumbersome tasks
Enter sunday.
Your outsourced Operations Consultant & Executive Assistant
Whether you’re just starting out, scaling your practice, or operating at an elite level, sunday makes sure your business runs like clockwork, freeing you to focus on what you do best - coaching.
Coaching businesses around the world love sunday.
Marie de Champchesnel
Career & Mindset Coach, UK
“Kait has been a real asset in helping our company streamline its organisation. She has successfully implemented innovative ideas and new processes to help take organisational development to the next level. She is highly responsive, organised and very skilled at finding the right solutions. She is a lovely person to work with and always brings her warmth, patience and her smile to anything she does.”
Oliver Holloway
Leadership Coach, UK
“Kait is a joy to work with! Kait gets things done! If anything doesn’t work, Kait is there to fix it. If there’s anything you or the team want to build or make better, Kait is there to support, lead and push it forward!”
Melanie Pritchard
Life, Career & Corporate Coach, UK
“Kait was the linchpin in SEVEN Coaching’s organisational development from start-up to a thriving coaching company. Kait is adept at innovating and scaling new processes key to business growth. Highly responsive and organised, adept at problem-solving and just a lovely person, Kait is a real asset!”
Jen Bulkowski
Leadership Development Coach & Founder at Luma Collective, CPCC, ACC, USA
“To anyone looking for a Business Ops Manager, I worked with Kait for a year or two now, and she's amazing.
Kait is not only efficient and super responsive but also understands the business-related challenges that coaches face. She helped me create many new processes that have helped me free up my time, allowed me to scale my business, and onboard a VA with very little 'hand-holding'. Her creativity is also a huge plus–give her an outline and she'll make you a beautiful deck!
I can’t recommend her enough.”
Catherine Kendrick
Founder of Cat + Bear, South Africa
“As a first time small business owner with big ideas and a lot to learn, Kait was exactly what I needed at a time when I felt overwhelmed and uninspired with my business. Not only is she extremely organized, efficient and knowledgeable, she is also very encouraging and intuitive with how she handles things. She really does have a special ability to take things from "in my head" to a working system that is suitable to your abilities and needs. I really felt like Kait provided me with custom care for what I needed, and I finally feel confident and excited about my business again!”
WHAT WE DO
These services build processes that allow your businesses to grow:
Brand Roll-out & Marketing
Brand roll-out
Website design (Squarespace)
Editable brand templates
Lead generation funnels
Social media scheduling systems
Email marketing automation
Day-to-day Business Operations
CRM set-up (using Paperbell)
Project management
Task automation
Client onboarding
Client journey map
Integrated tech ecosystem
Business Plan & Strategy Workshop
Business strategy development
Business planning & foundations
12-week to 12-month roadmap
Accountability calls
sunday uses the world’s best technologies
Why sunday?
Needs-based, flexible services
We meet coaching businesses where they are, offering tailored support through retainer-based engagements, project-based work, and training and workshops.
More than task management
Unlike traditional virtual assistants, sunday delivers strategic operational expertise, from implementing scalable systems to streamlining workflows.
Tailored for the coaching sector
sunday specialises exclusively in the coaching industry, bringing deep sector experience and solutions tailored to the unique challenges coaches face.
Led by an industry expert
sunday was founded by Kait Keet, former Operations Director at the UK’s highest-rated coaching firm at the time. Drawing from Kait’s decade of operational experience, Sunday works with a network of support experts, bringing expertise from the wider worlds of branding, marketing, operations and legal.
Frequently asked questions
-
We provide two core services:
Retainer-based ongoing operations and executive assistant support.
Ad-hoc project-based services.
Both offers include everything from setting up automated systems and CRMs to managing marketing campaigns and streamlining client journeys depending. onhow much support you need.
-
The retainer-based service provides consistent, hands-on support tailored to your needs.
We become an extension of your team. We work to set up and managing your business operations in a way that is as automated and streamlined as possible. This includes client scheduling, marketing tasks, and more, so that you can focus on coaching and growing your business.
-
Ad-hoc services are ideal for coaches who need help with specific projects, such as setting up CRMs, designing lead generation funnels, updating websites, or creating client resources like surveys, designing and setting up your email and social media templates.
-
We are experienced with a wide range of tools for client management, automation, marketing, and operations. These include scheduling platforms, CRMs, email marketing tools, and collaboration software, all tailored to your business needs.
-
We work with coaches at all stages, from new coaches setting up their first systems to established businesses looking to scale or optimise their operations.
-
Yes, we assist with marketing tasks such as email campaigns, social media content scheduling, blog management, and designing lead generation workflows to attract and retain clients.
-
Unlike a VA, we offer strategic operational support, focusing on setting up and optimising systems that improve efficiency and scalability.
Our services are tailored to the unique needs of coaching businesses, providing solutions that go beyond task delegation.
-
Results depend on the scope of the project. Some tasks, like setting up a CRM or creating workflows, can show immediate improvements, while ongoing support ensures consistent optimisation over time.
-
Absolutely! We specialise in creating scalable systems, automating workflows, and developing marketing strategies that allow your business to grow without adding unnecessary complexity.
-
All of our work is based on the complexity and needs of you and your coaching business goals.
Our monthly retainer fee starts at $1200. Ad-hoc project based work depends on the size of the project, fees start at $600.
After learning about your requirements, we’ll send a quote that is tailored for you. Larger project work can be phased and spread out over time to allow early-stage business to reap the benefits of sunday’s operational expertise.
