At sunday, we celebrate our clients successes…

We love watching how your business grows and how you thrive with more time & headspace to focus on the things that matter!

Story One

Continuity Plan:
Getting set-up for future growth, change and planning.

  • A client approached us with a thought that’s been occupying her mind: how could the company be set up in such a way to prepare for a situation where she may need to step away from the business?

  • If her husband had to jump in and takeover the company, where would he begin? How would he begin? How would he know what to do?

  • ✅ Create an operations toolbox.
    Set up a simple, centralised place to house all business operations information, including a 30 000 foot overview of the businesses and process. At any time, anyone can have a full overview to jump in and takeover.

    ✅ Create simple, automated workflows.
    Create simple, automated sequence and workflows: Plot out each step, action and communication touchpoint throughout each phase, and add in personalised automations.

  • … and are enhancing communication sequences and workflows so that she can spend more time focusing on business development and growth!

  • This is a dream project, where we get to create solutions for clients that:

    - require little management;

    - are easy to replicate and explain;

    - can be understood by anyone needing to ‘plug in’

    - give founders the freedom to focus on other parts of the business

Story Two

System Switch:
New Customer Relationship Management

  • Our client is a scale-up business in the FinTech space.

    They needed to switch CRMs system, to leverage the existing customer database of a sister company in the same holding group.

  • Move existing CRM to HubSpot, including:

    - data transfer;

    - process development & setup;

    - team training & change management.


    The project required in depth cross-company coordination within the group, to ensure compliance (POPIA) and team satisfaction was achieved across the board.

  • A foundation was created to launch a joint marketing campaign, including a successful email run to over 16,000 leads.

    The team can now:

    ✅ Run lead generation (including website leads) through Hubspot

    ✅ Track active deals, monitor progress and communication with each lead

    ✅ Track and manage post sale on-boarding

    ✅ Manage active customer relationships

    ✅ Track engagements across various external communication channels

    ✅ Run internal customer and lead email and marketing campaigns

  • In parallel to the above project, we ran a mentor support program with the new Customer Success Operations Manager. This program has enabled this CS specialist to comfortable grow into a team leader over a 3-month period.

  • We worked our operational magic, did the heavy-lifting and have effectively worked ourselves almost completely out.

    This has created space for team expansion to continue working from a solid foundation where there is clarity, functionality and cohesion.

Story Three

Breaking even:
Bootstrapped from inception, to breaking even in 6 months.

  • sunday began as a desire by David and Kait to 'go it alone', harnessing their skills in business operations to support startups in a way that felt successful for everyone involved.

  • It started with a sharing of ideas over a coffee - I was already running my own one woman consultancy, David was keen to hear my story. From this meeting, a clear synergy was formed, and a collaboration was born.

  • After 3 months of time dedicated to strategic thinking, we had a clear vision, culture, service offering and brand. A few weeks later the website was launched, and our networking began.

  • Over a 3 month period, deliberate and tactical connections were formed to generate the first revenue. While the business continues to expand, after only 6 months, the business broke even, paying off all foundational debt, paying salaries and recording a profit.

  • The best parts of this journey so far:

    🚀 We put what we do into practice and we’re reaping the benefits: we’re our own success story.

    ☀ The culture of the business embodies the company's 'why’: joy, freedom and flexibility.

    Small boast: we‘re a living success story of our own service!

Working with sunday.