An online resource for coaches by coaches.

Tips, lessons and hard won wisdom from people who have earned their stripes running a coaching business.

From Invisible to Empowered: Becoming a Transformational Coach
Kait Keet Kait Keet

From Invisible to Empowered: Becoming a Transformational Coach

Growing up feeling invisible in a small Italian town, Fabio De Sio’s journey of self-discovery led him to become an empowerment coach and public speaker. From launching his coaching business in London to helping others turn their struggles into strengths, Fabio shares insights on overcoming loneliness, building real connections, and the top mistakes new coaches should avoid.

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Building a Coaching Business Aligned with Values and Freedom
Kait Keet Kait Keet

Building a Coaching Business Aligned with Values and Freedom

After burning out as a divorce lawyer, Melanie Pritchard, transitioned into coaching to reclaim balance and freedom. In this inspiring interview, she shares the surprises, challenges, and lessons from building a thriving business — without a CRM or big marketing strategy. Mel reveals what new coaches often get wrong, why niching too early can be a mistake, and how building confidence matters more than a perfect website in the beginning.

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Start Strong, Stay Flexible & Coach With Integrity
Kait Keet Kait Keet

Start Strong, Stay Flexible & Coach With Integrity

Starting your own coaching business can feel overwhelming, but you already have everything you need to begin. In this honest conversation with Relationship Coach, Cat Burnett, we explore why trusting your natural strengths, investing in real training, and allowing your niche to unfold with experience can set you up for lasting success.

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Lessons from the Journey for New Coaches
Kait Keet Kait Keet

Lessons from the Journey for New Coaches

Marisa Guthrie offers some solid advice to coaches who are just starting their coaching business. She shares expert tips that every new coach needs to succeed—from setting up systems and choosing tools to building a strong offer and growing your mailing list, and having a proper website as your store front.

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A Coaching Business Built With Authenticity
Kait Keet Kait Keet

A Coaching Business Built With Authenticity

Discover how Amy Kaye built a successful coaching business through authenticity, discipline, and storytelling. In this interview, she shares the highs and lows of running her own practice, the biggest challenges coaches face, and key advice for new coaches looking to grow their business with confidence.

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Lessons I’ve Learned From Turning My Passion into a Coaching Business
Kait Keet Kait Keet

Lessons I’ve Learned From Turning My Passion into a Coaching Business

Thinking about starting a coaching business? Learn from Dahlia Dajani, who turned her passion for mentoring into a thriving coaching practice. In this interview, she shares the realities of client acquisition, why you don’t need a website to start, and how diversifying revenue streams can create long-term stability. Whether you’re a new coach looking for guidance or an experienced professional wanting to refine your strategy, this conversation is packed with actionable insights to help you grow. Read on for practical tips to build a successful coaching business!

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Building Relationships Are The Key To Business Success
Kait Keet Kait Keet

Building Relationships Are The Key To Business Success

Sadia shared her journey into coaching, starting with her interest in psychology and human behaviour. She noticed her natural coaching approach with team members and was inspired by Sufism, leading her to develop gratitude practices. She offers some really fantastic tips for new coaches!

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Mastering the Business Side of Being a Coach
Kait Keet Kait Keet

Mastering the Business Side of Being a Coach

In this interview, Kristina Kennedy shares her journey from psychotherapy to coaching, highlighting the key challenges of running a coaching business. She discusses the importance of niching down, outsourcing admin tasks, and structuring business operations for long-term success. Whether you're a new or experienced coach, this conversation is packed with valuable insights on marketing, delegation, and business growth. Read on for expert advice on mastering the business side of coaching.

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Simplified Success: Digital vs. Analog Operations
Kait Keet Kait Keet

Simplified Success: Digital vs. Analog Operations

Insights from coach Pauline Hughes as she shares her journey from communications director to successful coach. In this exclusive interview, Pauline discusses the challenges of starting a business, the importance of networking, and her approach to balancing digital and analog tools and simplifying her operational processes.

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Navigating Coaching & Running a Coaching Business
Kait Keet Kait Keet

Navigating Coaching & Running a Coaching Business

Liz Pretorius, founder of Leap, transitioned from business operations into coaching after experiencing burnout. She quickly realised that while she excels at coaching, running the business (marketing, sales, and operations) is an entirely different skill set. This conversation highlight the challenges that lies in balancing client work with business development, especially as a solopreneur.

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